Ladies and gentlemen, it is the year 2012. The constant evolution of time has brought about many changes. Music is no exception. Artists these days are trying many new ideas to spark a new age and keep the fans excited. Now, certainly, we cannot say whether or not it is working or bombing, since everyone will have different emotions in response to different things. In my opinion, the entertainment world has gotten a bit stale. However, we’re about to dive into the new age and see what exactly is hot and what’s not, as well as where we may be heading in terms of the music industry.
In this day and age, all it takes is a camera, a computer, and the click of a button to achieve international fame. Example in this case, Justin Bieber. Of course, there are other alternatives to the internet method. There are quite a few “musical talent shows” like “The Voice,” “American Idol,” “America’s Got Talent,” and “X Factor.” Now take all those shows and think about different countries’ variations of each show. Add it all up, and you’ve got quite a few young musicians giving it all they’ve got to be the next star of his/her respective home country.
It seems so easy as opposed to back in the days of the 70s, 80s, and 90s. A lot of famous bands started out in small clubs, hoping to jump gig-to-gig and paycheck-to-paycheck to make something out of nothing.
Nowadays, consumers are given the privileges of iTunes, Soundcloud, and Bandcamp to purchase preferred music. On top of the convenience, the prices are incredibly cheap. Musicians songs are sold for a measly 99 cents to $1.29. As if it weren’t hard enough to sell full albums anymore, there are sites like Spotify and Grooveshark where songs can be listened to and downloaded for free.
So, how exactly do famous musicians get their money? Tours and merchandising. The bulk of the moneymaking comes from acquiring loyal fans that will arrive at their shows just to see and hear them.
There are many different variations of what the average joe is buying on iTunes or purchasing at the store. The new wave of pop is booming with the younger audience with artists like Katy Perry, Lady GaGa, One Direction, etc. Currently, pop music takes a stranglehold on the top 100 each year. But don’t get the wrong idea. There are other genres currently hitting the mainstream once again. Ever hear of electro house? No? Ever hear of Deadmau5 and Skrillex? See, you were wrong. Electronic music has always gotten the lesser of the limelight in terms of media exploitation. Along with the underbelly of popular music these days are ska and indie rock. Bands like Streetlight Manifesto and Of Monsters and Men are bringing back their respective genres into the limelight.
In this new age, we have been through the rise and fall of many types of music, and the future path is not foreseen. It depends on us, the listeners, to determine what will be the next new wave. So do your part, and support your bands, because it is you who decides the fate of our listening entertainment.